What Wendy’s Can Teach You About Time Management

I’ve been seeing the new Wendy’s commercial for their 99 cent value menu – you may have seen it too. If not, the idea is that “you’ll never think of a dollar the same way again.” Everybody starts talking in terms of what they can buy with their money – “I only make about 6 junior double bacon cheeseburgers an hour”, “these shoes cost 85 Frosties,” or “you look like a million crispy chicken nuggets.” It’s a different world when you value your money that way.

That said, I stand by the belief that people “don’t have time” because they don’t properly value their time in the same way. Now, I’m not saying that you should ask for a 3,000 Frosty a year raise or try to save 100 Biggie Fries on your car insurance … but you need to think about how you value your time. That’s the only way you’re going to get yourself to use it in the way that will best serve you.

I’ll give you an example. I *had* a 40 minute commute to work. Now I have a two phone call commute to work. You see, it hit me one day that I don’t keep in touch with friends and family like I should, yet I have this time in the car. I wasn’t valuing that time. Now I am, and I’m getting a lot more out of it.

You can have a lunch hour … or a lunch & blog entry hour. You can get up an hour early in the morning … or get up one-page-of-your-ebook in the morning.

Stop thinking about time in terms of minutes and hours, and start thinking about it in terms of what valuable thing you can accomplish with the time.

If you don’t, you’ll waste a lot of it, while not getting the things you care about done.

How are you valuing your time?

All the best -

Dave Navarro