How To Make Your Copy Convert Better (Part 1)

Here’s a smart morning move for you that can start earning you money immediately: leverage the power of forums to make your sales copy convert better.

Here’s the deal – you’ve already invested time (and possibly money) into building your sales copy. Because of that, you’ve build up a certain skill level when it comes to writing copy (even if you feel that level is close to zero!). And your copy is already likely making you a certain level of sales as it converts X percent of visitors to cash-paying customers.

So you want to make one of your primary focuses (I know, it’s ‘foci’, but that’s not as readable), you want to make that priority to double your conversion rate over the next, say, three or four weeks, if possible. But let’s start with at least 10%, if that doesn’t sound doable. You can certainly make it 10% better with a few good hours of work. Here’s the 30-second version of the solution:

Step 1: Build a copy of your sales page in a different directory (so people won’t accidentally stumble upon it. This is the copy you’ll play around with, your ‘test’ copy.

Step 2: Go to as many forum resources as you can and ask for some critques. You’ll find that people who know more than you, as well as people who make their living writing copy will be happy to give you some solid advice. It’s what I do with every page I write. There’s no faster way to get better at something than to get training from people with more experience than you.

Here are some good places to post your critique requests:

http://www.copywritersboard.com/

http://www.selfstartersweeklytips.com/forum/viewforum.php?f=44

http://www.turningideasintodollars.com/forum/viewforum.php?f=9 (paid forum)

Step 3: Tweak your copy based on the feedback and go back to step 1. Lather, rinse, repeat.

Do this and you’ll set yourself up for getting to that “doubling” point as quickly as possible. Start today. You’ll thank yourself for it.