Why Brian Clark of Copyblogger Dropped By to Say Hello

The most useful thing about The Launch Coach is that it’s not just another “business blog” – instead of just giving you basic “how-to” articles, I’ll actually be running play-by-play reviews of other people’s launches and promotions, picking them apart and showing you exactly how the big players do what they do so well.

So when you subscribe to The Launch Coach via RSS or via email, you’re basically having product launch training delivered to you – for free – week after week after week.

Not bad, right?  I felt pretty good that the fifth comment on the new blog was by blogging titan Brian Clark of Copyblogger, who dropped by to pass along his words of encouragement:

“This is a fantastic idea, but you really should be running on Thesis. ”

I should have seen that coming.

Join Brian in the comments section today

Anyway, drop by, enjoy Laura Roeder’s guest post, and sign up for my Launch Tips Newsletter while you’re there.  You’ll be that glad you did.

I know I’m taking a bit of a risk making a post with a headline like this – but I’m a lot less concerned with who might be turned off and a whole lot more concerned with the people who are going to sit up, pay attention, and take control of where their life is going financially.

Last night, between dinner and midnight, I generated about $1,270 in affiliate earnings promoting Naomi Dunford’s Online Business School (as well as pre-sales for an additional product Naomi and I are working on together for release in December).  And while I’ve been active in affiliate marketing for a few years now, I’ve never had a payout like that before.  Last month was a close second, with about $550 generated over a period of several days (thanks Havi!), but this was a huge step forward for me.

The thing of it is, this increase wasn’t an accident – it happened for a reason.

Amazing Things Happen When You Take Really, Really Detailed Notes

As I’ve mentioned before, I purchased Jeff Walker’s Product Launch Formula last year before my launch of my 30 Hours a Day time management program.  It was pricey ($997), but had a 60 day guarantee so I felt comfortable giving it a try – if it was all hype, I could return it in a heartbeat.  I studied the material, launched the program, and made back what I spent (and a bit more) in 5 days of an initial launch.  It ended up being a sort of free education that has radically increased my ability to market effectively both online and in my day job.

A few months ago, I broke open the CD case for the program and went through it again, taking incredibly detailed notes about everything Jeff was covering.  I read through his bonuses like case studies, interviews and sample launch material, and took even more notes.  But I took notes with a special attitude, and that’s what I want to share with you.

When I took notes, I mentally imagined that I would never get a chance to go through this material again, and that this was my only opportunity to learn from it. Once I did that, the level of “click” I experienced as I took notes went through the roof, and I absorbed ideas that I had missed before.  Ideas that I used to do a series of promotions that gave me greater returns with each one I ran.

Here’s What You Need To Do With All This Information You Take In

Since information is so easy to come by on the web, we tend to listen passively and not take more than the most cursory of mental notes.   This means we’re taking in a lot bt not “keeping” very much of it at all.  My hope is that this blog post will help change that.

When you’re serious about changing something in your life – whether it’s losing weight, controlling your temper, making more money or building better relationships – take effective notes with the attitude I just described.  Act like this is your one shot to absorb information, and then act on the notes that you take.

There is no substitute for careful thorough study.  “Ready, Fire Aim” will definitely get you started, but when you want to take it to the next level you need to spend a lot more time on the Ready and Aim.

It was careful study which allowed me to make October and November my best affiliate earning months ever.  December will be even better, because I’ve been taking even more notes over the last few days.

Now I invite you to do the same.

Watch These Videos And Take Careful Notes If You Want To Make More Money

Yesterday I told a lot of people to buy Online Business School, mainly because it’s a solid product with an affordable price point (and I was throwing in my $147 bonus as well). Even if you don’t buy it, you should still listen to the interview I did with Naomi, click the link and listen to the free audio and video resources on her page.  But don’t just listen – set aside some time and take detailed notes.  There is simply no way you can’t boost your business on the strength of the free content alone.

And if you want to really take things to the next level, you need to do the same for Jeff Walker’s free Product Launch Formula videos – and you should do it first, because this launch is only going to happen for 24 hours, starting at 2pm EST tomorrow.  Jeff has a huge following and is only selling 500 copies on this re-launch, and I guarantee that he will sell out well before those 24 hours are up.

Now I’m not telling you to buy Product Launch Formula – it’s $2000 now, so it’s well out of the price range of most people – but the videos you’ll get access to are a goldmine of note-taking goodness.  If all you did was watch the free videos at lunch tomorrow, you’ll learn valuable information you can use to increase the amount of money your business brings in, month after month.

One More Thing – I’d Like To Personally Coach You – For Free – If You’re Willing To Take The Plunge

(I’m sorry – Product Launch Formula is off the market, so this offer is off the table as well)

Now if you do happen to pick up Product Launch Formula tomorrow before it sells out, and you purchase it through this link right here, I’m going to help you put it into practice.  I’ll give you four one-hour coaching sessions – something I normally charge $1000 for – all focused on helping you run a successful launch.  And I’ll also give you a copy of all my products as well – 30 Hours a Day, Becoming an Early Riser, and more.

Please Note: You must clear your browser cookies first before you order, as it is the only way I will be credited with the sale and can give you the coaching bonus.

If I’m not credited, there’s nothing I can do – so please be sure to clear your browser cookies, click the link above, then order.

So if you want that coaching, clear your cookies, click here and get Product Launch Formula.  If you just want some free education, click here as well and take some great notes.

As for me, it’s time for bed.  I’ll see you on the other side.

All the best,

Dave

PS – I can only offer the free coaching and products to those who clear their cookies and buy via my affiliate link.  If you buy from someone else’s link, I can’t extend the offer.  Thanks for understanding.

Why It’s Over: During Havi’s pre-launch promotion, I was giving my upcoming Never Procrastinate Again program away for free for anyone who purchased Havi’s program and contacted me by Sunday night (October 5th), whether they purchased via my affiliate link or not. However, Sunday night has come and gone, and that offer is no longer on the table. (There’s only so much of my stuff I can give away for free.)

Why It’s Not Over: If you purchase Havi’s anti-procrastination program via my affiliate link right now, you can still get my Never Procrastinate Again program for free.  But you do need to purchase through my affiliate link to receive this bonus (thanks for understanding).

Now back to our regularly scheduled programming …

Ok, I’m about to do something that may sound a little weird and counter-intuitive. Many of you know that I’m working on turning July’s well-received Overcoming Procrastination teleseminar into a downloadable workshop product. It will actually be launching October 15th or so, and you can get it before it officially launches at a great discount by signing up on my Advance Discount List here.

Or, you can get it for free by buying my competitor’s program instead.

Whaa?

That’s right – I’m promoting my competitor, and then I’m giving my product away for free.  It’s a brillant marketing plan, don’t you think?  Except it’s not about marketing.  It’s about changing habits and making those changes stick.

You see, I’ve downloaded Havi Brooks’ “Procrastination Dissolve-o-matic” program and it is very, very different than mine.

• As in she’s a yoga-loving, in-touch-with-your-feelings, really artsy kind of person, so she presents her strategies in a way that calms you down, centers you and eases you into habit change.

• And I’m a project-driven, software engineering, step-by-step kind of person, so I present my strategies in a shortest-path, simplest explanation, whip your butt into gear kind of way.

So who’s better?  Neither.  Both.  Half-and-half.  It doesn’t matter.  It’s like Yoda and Obi-Wan-Kenobi – different approaches, same goal.

You see, there are some times when you need your butt whipped into gear, and other times when you need a calming voice to get you to pay attention.  People who are serious about habit change will make sure they have access to both.

But here’s the thing – Havi’s about to raise the price of her program significantly.

On Sunday - Havi’s pre-launch price of $67 bumps up to the higher (but still worth it) price of $108.  I’m sure you’d rather save the $41, so I’m letting you know now.

At the same time, when I release my Never Procrastinate Again program around the 15th of October, it will be somewhere in the $27 – $37 range.  So you can either wait until then and spend some more money, or you can get it for free.  (Or another way to think about it is that it’s like buying both, except Havi’s program comes down another $30 or so.  Yum).

So Here’s How To Get Your Jedi Training From Yoda (and Get Obi-Wan for Free).

Oh crap, did I just call Havi wrinkled and green?  Sorry chica.  Click here and you’ll see that she looks much livelier than our Jedi friend.

So here’s the deal:

• Pick up Havi’s “Procrastination Dissolve-o-matic” program BEFORE Sunday by clicking here,
• Forward your receipt to dave (AT) rockyourday.com and I’ll respond, letting you know you’ll have the Never Procrastinate Again program in hand for free before the 15th,
• Become an Anti-Procrastinating Jedi (without even having to defeat the evil Empire).

If for nothing else, it’s worth checking Havi’s page out to see the pictures.  I swear, it’s like a flashback to that old Beatles “Yellow Submarine” movie.  I love it.  Click the picture below to see why she’s the Jedi of Choice at Rock Your Day.

Announcement #1: Some of You Will Be Getting A Free Workshop …

First off, if you’ve been here in the last 30 days you’ll know I held a live online workshop on Overcoming Procrastination.  We had about 2 dozen people on the call and it was a really good time.  In the next few weeks, I’ll be beefing up the content of that workshop with a bigger PDF workbook and some videos so you can see exactly how to break that success-killing bad habit.

When it’s ready (probably in the next 30 days) I’ll be re-launching it for at least twice what the original price was (since there will be a lot more), but as my way of saying thanks to those who joined me for the original call, you’ll get a link to it for free.

Announcement #2: All Of You Have a Chance To Get It Free As Well  …

Even though I’m a coach, I need coaching as well.  Since I’m crazy busy, I gravitate towards audio coaching & books more than phone calls because that works better with my schedule.  And since many of my readers came here via one of my audio coaching programs, you may have the same learning style as I do.

One of the most important audio coaching programs I’ve ever purchased is from Mike Brescia of Think Right Now.  I’ve bought 6 of his programs so far, and I Iisten to them at least one of them a week to keep me on track (you may have already read my review of his Anger Management Now! program, which helped me out a lot when I was suffering from I’m-being-a-jerk-itis).  Read the review to see why I think he’s on the right track for habit breaking / making.

I could try and say lots of good stuff about Mike’s audio programs, but I’m not here to give you a hard sell.  I paid for 6 different programs, and I still listen to them.  That’s my sales pitch.

While I can’t give you Mike’s programs for free, I can give you my upcoming Overcoming Procrastination program for free if you give his a try.  Today Mike’s launching a program called Tranquil Sleep Now!, which shouldn’t need much of an explanation as to what it’s about.  If it’s anything like his other programs, it should be fantastic.

Here’s the deal.

If you order Tranquil Sleep Now! by clicking here, I’ll give you a free copy of Overcoming Procrastination as soon as it comes out (and I’ll forward you the original paid workshop audio/PDF to tide you over until launch day).  This program will probably sell for $27 (like my Becoming an Early Riser Program), so this is a great way to snag it for free.  All you have to do is order via this link, email me your receipt, and I’ll send you the original workshop within 24 hours.

If you are already slated to get Overcoming Procrastination for free … well, I’ll find something else of equal value to give to you.

Sound good?  Order Tranquil Sleep Now! via this link, and I’ll give you Overcoming Procrastination for free.  It’s a great deal if getting a good night’s sleep is on your “wish list.”

We’ll pick up our regularly scheduled programming tomorrow.

This Tuesday at 12pm Eastern I’ll be giving a live coaching teleseminar / webcast about how to immediately start getting organized and begin to crush procrastination so you can start getting things done.  No magic formulas, no gimmicks, and no “sounds good for you but it couldn’t work for me” advice.  What you’ll hear is about an hour of good stuff that will help you start turning the tide against the two big things that hose your ability to get more of what you want out of life.

Will your life change overnight?  Hell no.  Will it be better next week than it was last week?  If you listen, learn and take action, you’re damned right it will. Changing habits takes time, and isn’t it time you got started on trading some bad habits for ones that serve you?

The coaching is 12 bucks, you’ll get downloadable MP3s and PDF transcripts if you can’t make the call, and you’ll get a magical secret bonus that will make kicking bad-habit ass even easier - a free PDF of my 160+ page book, “What’s Holding You Back?” which you’ve probably seen on sale in the sidebar to the right.  (If you’ve already bought the book, I’ll find something else of value to pass your way).

Why You Should Breathe A Sigh of Relief

You know those people who offer teleseminars and it’s nothing but a sales pitch?  You won’t get that crap on this call.  I’m not going to try and sell you on anything during the call, so don’t sweat it.  The $12 is enough, consider it buying me lunch and a beer.

Four Calls In One (But I’m First In Line …)

This teleseminar  is actually a four-part series – I’ll be speaking Tuesday, but other speakers will be on Wednesday through Friday.  If you’re one of my readers who is running a business online, these speakers will be of interest to you. Lynn Terry, Wednesday’s speaker, is a stay at home single mom who has put food on the table for 10 years by making money online without being one of the scummy, spammy, string-them-up internet marketing used car salesman people.  (Hmm, I am pretty punchy today …)  Lynn’s been one of the “good influences” on me, so I’m looking forward to listening to her.

The other two speakers I don’t know, so, what can I say.  We’ll all learn something new.

So, if you’re a business builder, the other 3 calls should be of interest – but if you’re not, still sign up to hear my presentation and get my book for free.  It’s worth it, and hell yes I’m biased.  But I mean it.

I hope to see you on the call and will begin posting on the work-life balance series again soon.  In the meantime, keep on keepin’ on …

Dave

(Sorry, this was in the past … subscribe to catch the next one)

First Things First: Make Sure You Update Your Feed

The old blog was growing fast over the last few weeks, so that means a lot of you will need to update your feed reader to the new address to ensure you get your daily fix of hard-working fun. Here’s the new RSS feed:

• http://feeds.feedburner.com/RockYourDay
• Set up your feed right away, because each feed comes with a free chapter of my 160+ page book, What’s Holding You Back?

Time To Thank All My Fellow Rockstars

This kickin’ blog design was done by none other than James and Harry from Men With Pens.  Thanks to them for all the blood, sweat and tears that went turning what I wanted into a great-looking theme.  Bonus thanks to Jonathan Fields for this post, which I sorely needed during the design process

Thanks to Nate Whitehill of Unique Blog Designs for the slick cover art for the programs in the right sidebar.

And one mega-thanks to Michael Martine for helping me troubleshoot & fix a problem with the RSS feed book bonus – now it’s all set!

There are many others I’d like to thank who helped me along the way to getting this new blog set up – and I’ll be sure to give you your props in upcoming posts.  Your help, support, and comments have been invaluable.

Now It’s Time To Get Ready To Rock!

After you update your RSS feed, please be sure to leave a comment below saying hello and possibly even suggesting ideas for things you’d like for me to cover in this blog.  I’ve got a lot of great tips for getting the most out of your day lined up but would love to hear what you’re hungry for.

So, now opening for Dave Navarro … you! (Can’t wait to hear the sound …)

The new focus of this blog will be more on productivity tips and time management for life/business rather than on business strategy – basically, how to manage your day (and your focus) better rather than how to get your business to make money faster. So in just a short while when I get the technical details worked out, I’ll have a new domain name and a changed feed for you to update to. Moving a blog isn’t a small undertaking, as I saw with James’ and Harry’s move just a few months back. Whenever you change a feed and domain name, you’re bound to lose subscribers who don’t update (which hurts), but their blog is more popular than ever and is growing like crazy (which makes it worth it).

3 Reasons Why A Move Is A Good, Good Thing

The move will be good for everyone – for you and for me, for 3 good reasons:

• First, you’ll be getting more targeted articles. My posts on time management, productivity, and “getting unstuck” consistently get more traffic than the ones on business strategy. So my blog audience (that’s you!) will get more of what it’s coming here for.

• Second, the move will help the blog grow as I’ll still be writing business strategy articles – I’ll just be doing it on other blogs as guest posts or regular writing positions. When I write articles on business blogs on business strategies, tasty 500+ Digg goodness ensues, which translates to more traffic here.

• Third, focusing on productivity will help me make sure my blog is fulfilling my core business objectives as Michael Martine outlines them – since this blog has been a great vehicle to my time management audio coaching course and my early riser program.

Now It’s Your Turn – What Topics Do You Want To See?

I’ll probably still keep this blog’s tagline: “Get Focused, Work Smarter, and Stomp Your Stress Levels Flat, Baby!” because that’s what I’ll be writing about. In light of that, what topics in that area do you want to see me cover first? Drop your suggestions in the comments section below and I’ll put it in the stack of topics to write about. Thanks, and I’ll let you know when the move is coming, Dave