How to Avoid The “Perfection Penalty”
April 26, 2006
As I work with people in the Rapid Results Coaching aspect of my business, I see a recurring theme among a number of my clients - namely, the feeling that they (or an aspect of their business) needs to be perfect before it can be successful.
I’ve also seen this outside of my coaching practice for years - people have a “great idea” that they never end up implementing because they are still working out the details and smoothing the rough edges.
In reality, though, rough edges are where the money is made. That’s because perfection is, in general, a lousy goal. Having perfection as your benchmark will always leave you feeling like you’re failing, because you’ll never be there. You’ll never launch your business, your products, your services … all because you’re still trying to make it ideal.
Instead, you need to accept the rough edges. Get whatever it is that you are developing out there, and improve it as you go. It goes against the grain of a lot of conventional wisdom, but the marketplace proves it true for most products (I’ll explain ‘most’ in a moment).
Microsoft Windows consistently crashes, is full of bugs and security holes - and always has been - but it’s the market dominator (at least for now). Why? Because it served a need in a way that was good enough for consumers and businesses.
America Online is another example - constant busy signals, poor download speeds plagued them in the beginning … but they got to market, responded to customers, and they’re still around (at least for now).
And if you have ever bought an information product online, consider it for a moment. I’ve paid good money for eBooks that were obviously not professionally formatted, contained spelling errors, and didn’t read like the author had a flowing, practiced style … but they were still worth every penny because they gave me the information that I wanted.
Remember, your goal isn’t to make the most perfect product on the market … it’s to get what you have to offer out to your customers, to solve their problems, to satisfy their need … do that, and they’ll keep coming back (even if your packaging isn’t top-rate).
Now, to put things in constext, there are some areas where “perfection” is more important … If you’re producing a luxury item like a Rolex or a Lexus, extrordinarily high quality is important to your customers, because they are paying a premium for it. But even Lexus doesn’t say that it’s products are perfect - their slogan is “The relentless pursuit of perfection.”
So chew on that. It’s fine to strive relentlessly for perfection … but do it in parallel with releasing your products and services to the market that’s hungry for what you have to offer.
Persistence - More Important Than Brains
April 21, 2006
A good success quote will inspire you … but a great success quote will get you to take action. In this part of my “Success Quotes” series, I’ll be focusing on how to apply a quote to your life - right now, today, and I have every expectation that this will spur you to take immediate action.
So decide up front you’re going to learn something that will change your thinking for the better, and read on …
“It’s not that I’m so smart, it’s just that I stay with problems longer.” - Albert Einstein
On one hand it’s humorous to think of Albert Einstien referring to himself as anything less htan a genuis. But look past that and you’ll see a powerfully true concept - that the determination to stay with a problem until it is solved is a key to success.
But it’s a key that we’re often quick to toss away. How many times have you tried something for a little while … and then quit, or drifted away from it? How many times have you worked on solving a problem, maybe even for a long time, but then abandoned it?
Al has a point here we all need to remember … the way to solve a problem is simply to stay with it until it is solved. Often the big “aha” that solves our issue comes when we least expect it … and much later than we had hoped. So stick with it. Solving problems can be hard work.
This is a shorter post than most … because it can be. Unlike what Einstien worked with on a regular basis, this isn’t rocket science. This is simplicity. Easier said than done - but that doesn’t excuse you from doing it.
Look at your #1 problem you’re facing … and decide that you’re going to stick with working on it until it is solved. Don’t settle for giving up. Recommit to giving 100% to hammering at it with a vengance … and you’ll be (pleasantly) surprised at what happens.
Now get to it. You’ll thank yourself for it.
How to Create The Circumstances You Want
April 20, 2006
“People are always blaming their circumstances for what they are. I don’t believe in circumstances. The people who get on in this world are the people who get up and look for the circumstances they want, and, if they can’t find them, make them.” - George Bernard Shaw
I’ve always loved this success quote, because it takes a common perspective on life - namely, that life is a series of events you have to react to - and turns it on it’s ear. In reality, where you end up has less to do with your circumstances than with where you decide to go in spite of your circumstances.
The decisions you make in the thick of today’s circumstance are the defining factor in what your circumstances will be in the future. You do this y deciding that you’re going to overcome today’s circumstances, no matter what they are.
But this is easier said than done. It’s easy to let the circumstances of our day - our current financial picture, our current relationships, our current motivation levels - and see them as the defining factor of where our life is headed. It’s a simple thing to let yourself be discouraged by all the things that are going wrong and feel that you can’t easily stage a turnaround.
But “easier said than done” doesn’t get us out of responsibilityb. Even though it’s not easy, no one is going to change your life except for you. Only you can create your own circumstances. But to create the powerful circumstances that you want to call your future - in spite of the challenges you face in today’s circumstances - you have to understand a few fundamental things about how circumstances work.
And to understand how circumstances work, you’re going to have to “unlearn” a few of your preconceptions about them. I’ll refer to these preconceptions as “myths” since they aren’t true (but seem true!). Then I’ll drill down to the rules about how they really work. I’ll call those rules the “Laws of Circumstance” here because I don’t have anything snappier to call them (oh well). We’ll cover one of these laws in each of the next few posts.
Myth#1: My circumstances prevent me from doing what I want to.
Law #1: A circumstance is a fact. A circumstance with an opinion is an excuse.
This is a tough law to swallow, because we all like making excuses. Excuses help us get out of taking action as well as help us get out of feeling guilty about it. We even have a spiffy word to get us out of calling it an excuse: “rationalization.” But it’s still an excuse, because it’s basically a less painful way of telling ourselves that the situation is insurmountable, and there’s nothing we can really do about it now.
Of course, that’s a load of … well, you get the idea. We might say something like, “I wish I had the time to start a business, but I’m already working two jobs (or I have two kids to take care of). I just don’t have the time.” Listen to the message of this statement: I don’t have the time because I have two jobs (or two kids).
Here’s the problem - one is not necessarily linked to the other. It’s a fact that you have two jobs, or two kids, or whatever. But that’s all it is - a fact. In reality, all it is saying is that for a certain number of hours a day, you are dedicated to your work / your kids, and that those hours are off limits. That’s a plain, emotionless fact - and nothing more.
But when you add opinion to the mix, you get into trouble … into rationalization … into excuses. You start to see this fact as the defining factor that dictates what you can and can’t do. And that tends to stop you in your tracks. You become saturated with the emotional equivalent of a brick wall - the feeling that because of X, you can’t do Y. And you don’t take action - or worse yet, you take a halfhearted action and don’t it follow through to completion (leaving you feeling even more disempowering).
And that’s the danger of rationalization. It keeps you in a disempowered state of mind and makes you feel that there’s no real chance for improvement, because you’re taking your circumstance (fact) and taking it to a less than logical conclusion.
I say less than logical because we generally don’t use real logic when dealing with circumstances - in other words, we don’t ask ourselves how to change those circumstances, or how to work around them. We say “I don’t have time because I’m working two jobs” and stop there, rather than apply logical thinking to the situation: How can I free up time elsewhere? or How can I change my job situation so I’m not working so many hours?
The most malicious part of rationalization is the sudden stop it puts on our creative juices, our ability to work ourselves out of a situation. Our excuses literally excuse us from taking the (often difficult) action of “rising above our circumstances.” We all do it - I do it, you do it … but you’ve got to stop doing now (or, at least begin the process of stopping!).
So how do you do this? You basically decide you’re not going to take no for an answer when it comes to your goal. When you decide that - and I mean you make a firm commitment not to settle for leaving your goal behind - you can rise above your current circumstances and create new ones. It’s not a matter of “working harder” - it’s a matter of working until it gets done, period.
Circumstances (facts) are not supposed to prevent action (but they do because of the emotion we attach to them). Check out the dictionary definition of circumstances:
cir·cum·stance:
- A condition or fact attending an event and having some bearing on it; a determining or modifying factor.
- A condition or fact that determines or must be considered in the determining of a course of action.
Look at both of these definitions. Neither of them says our common view of a circumstance: something that prevents us from getting what we’re after. Both of these definitions call circumstances a condition or fact that forces you to have to adjust to it as you follow through on your course of action.
Let’s apply this right away in your own life with a simple but extrordinarily effective exercise:
- Consider one circumstance that you feel is the “brick wall” preventing you from getting the goal you want.
- Now, imagine that you had no choice but to accomplish your goal. Imagine it as a life or death situation.
- Brainstorm as many ways as you can to work around this circumstance or negate it entirely (even if it’s not an easy thing to do). Take your time doing this, because remember - you absolutely have to make this goal happen. Your “circumstance” cannot be used as an excuse.
- Get cracking. Now. Your goal is waiting.
I truly hope that you don’t blow this exercise off - because it’s easy to do. You’re may be telling yourself, “This won’t work,” or “I don’t have the time to do this,” or “i don’t think I can pull this off …”
Just keep in mind that those thoughts are a load of … well, you know. Your mind is going to fight you with excuses and rationalizations because there’s that part of you that resists the possibility of failure, or resists the challenge of hard work … but you have to tell that voice to shut up. You have to stand up to it.
Myth#2: My circumstances make things harder to accomplish.
Law #2: Circumstances are strength training exercises designed to make you more powerful.
“No pressure, no diamonds.” - Thomas Carlyle
This quote really hammers home a timeless truth about circumstances. We tend to want to view problems as things that make things harder on us, when the opposite is true - they are actually incredible opportunities to push past our limits, and become stronger. And that
strength will serve us exponentially as we move forward to our goals. Remember that old 80’s movie The Karate Kid? The New Jersey teenager, Daniel Larusso, asks this Japanese neighbor Mr. Miyagi to teach him the secrets of martial arts for an upcoming karate tournament. So Mr. Miyagi agrees - then promptly puts him to work sweeping his yard, painting his fence, waxing his car.
Daniel got pretty ticked off at this … here he was asking for martial arts training and he was given the gruntwork of taking care of Mr.Miyagi ’s property. Finally he gives up and says “I’ve had it!” He tells Mr. Miyagi that if he’s not going to teach him how to fight, he’s out of there. He’s tired of working on things that have no bearing on his goals for the future.
And here’s the part of the movie where everything became clear. Miyagi throws a punch at Daniel and suddenly his arm flys up to block it - exactly as it had a thousand times before as he painted the posts of Miyagi’s fence. He tried to trip Daniel with his foot, but Daniel pivoted out of his way without thinking - exatcly as he would have moved if he was sweeping Miyagi’s yard.
Finally, it clicked. Miyagi had Daniel doing grunt work to train him in the basics of movement that would prepare him for greatness in the ring. Because he toughed out the work in front of him, he would have the skills to use in the arena.
Now, your circumstances are no different. You may have things that seem like roadblocks in front of you, things that are getting in the way of you reaching your goals … but they aren’t roadblocks. They are tests. They are the challenge you face to create more discipline, more courage, more staying power, more creativity … everything you will need to meet your goals in the future.
Think of it this way: How do you build muscle? By lifting weights. Heavy weights. And when you get used to them, you increase the weight. That’s the only way to do it.
So take another look at your circumstances. What if you stopped looking at that situation as a roadblock and instead decided to take it as a challenge you are destined to work around? Decide for yourself right now that it’s not an obstacle - it’s simply a weight, one you will find a way to lift, no matter what.
The pressure is on in your life because there’s a diamond in the making. So leverage that pressure and find out how to what’s currently challenging you into one of the best things that ever happened to you. Get to it now. You’ll thank yourself for it.
(Go ahead and bookmark this article, as it will likely be expanded.)
How to Stay Motivated Without The Hype
April 6, 2006
A good motivation quote will inspire you … but a great motivation quote will get you to take action. In this part of my “Motivation Quotes” series, I’ll be focusing on how to apply a quote to your life - right now, today, and I have every expectation that this will spur you to take immediate action.
“Motivation is the art of getting people to do what you want them to do because they want to do it.” - Dwight D. Eisenhower
I think this particular motivation quote hits the nail on the head - motivation has little to do with getting somebody (or yourself) pumped up or excited. It has little to do with many people’s common perception of motivation - that of a hyper-upbeat, overly cheerful attitude.
But that’s not motivation. Emotion isn’t motivation any more than infatuation is love. When the novelty of the first date wears off, you need something deeper to sustain a relationship. When the novelty of your goal wears off, you need something deeper to keep you going. Motivation is the deep conviction that you must take action, regardless of how you’re feeling at the moment. You don’t “have” motivation … motivation has you. The “want” that Eisenhower spoke of is transferred and installed.
It’s important to strip the word motivation of it’s emotional context, because that’s where you can get into trouble. We use it as a cop out all the time. “I just can’t get motivated …” … that’s garbage.
When a marathon runner’s body is screaming in pain, begging him to stop, what keeps him going? A cheerful, happy, motivation? No, it’s a deep seated need to prove himself, or to finish what he started, or to win the attention of those watching the event. It’s certainly not superficial emotion keeping those legs going when every muscle screams “stop!”
I want you to erase the mental definition of motivation you have and replace it with this one, at least for the time being. Let’s do a little experiment and take this definition of motivation:
Motivation is appreciating the need to make something happen
to the point that taking action becomes unavoidable.
When you can fully appreciate how important something is, you get “pulled” towards taking action. Maybe someone can’t “get motivated” to lose weight and keeps piling on the cheeseburgers. He knows that he’s putting his health in danger, but he doesn’t fully appreciate it. He doesn’t see it happening to him. So no “motivation.”
Then his best friend - same age, same weight - dies of a massive heart attack. He takes it hard, maybe even fears for his life a little. But still, he doesn’t take any action. He’s not truly motivated.
But now, fast forward to his first heart attack. He’s lying in the hospital, hooked up to machines, and the doctor gives the bad news: “Lose weight now, or you will die very soon.” Now it starts to sink in. He can’t deny it, he can’t avoid it, he has to face it.
And so he does. Though he hates every minute of it, he changes his eating habits, begins exercising … not out of the emotional fear of death, but simply out of the true, deep acceptance of the need to take action. He knows that if he doesn’t act now, he will die. And so the “motivation” sticks … but he doesn’t call it motivation … he calls it need.
And it’s no different from you or I. If you’re not “feeling motivated” about something, it’s not because you can’t get excited about it … it’s because you haven’t internalized the need to the point where you really accept that it has to change - like it or not. You haven’t drilled it into your head hard enough that you simply cannot settle for not doing what you’re supposed to anymore.
So your homework is this: Sit down with a pen and paper and resolve not to get up until you’ve convinced yourself, beyond a shadow of a doubt, why you need to do something. Focus on all the things you won’t have if you screw this up. Focus on what will never get better unless you take action now. Focus on the fact that there is probably no other way for you to reach your ultimate goals than to develop the discpline to act in this area.
So get your pen, get your paper, and start going - and don’t stop until you’ve got it. You’ll thank yourself for it.
All the best -
Dave Navarro
How To Escape To-Do List Hell
April 3, 2006
Welcome to the 10th circle of Hell … to-do lists. They look all cute and cuddly at first, but then … they get mean … and they get ugly … and there’s a million of them. (10 points to anyone who gets that movie quote).
To-do lists - done wrong - can eat you alive. To defeat them, you need to first master the “art of the capture.”
Here’s what I mean. How many ways do you currently use to capture things to do?
- Tasks scribbled on Post-it notes?
- Scraps of paper with to-dos?
- Phone numbers crammed into your wallet, purse, or pockets?
- Ideas jotted down on meeting handouts?
- A pile of paper in an inbox? And on the table? And in your briefcase? And … well … everywhere?
As I said, welcome to hell. Too many people live here (and admittedly, I have fought the battle many times myself), where you make notes of all the things you have to do in so many places that you just can’t keep up with it all.
You’re either scrambling to find your lists, or forgetting to do the things in all those lists that you put … hmm, where did you put them? Oh, yeah, in your briefcase, where you’ll forget all about them until one day they turn up and you feel the incredible pressure of seeing two dozen things you also fogot to do. That’s no way to live. But in this too-fast world it’s all too easy.
But easy doesn’t get you where you want to go. So you’ve got to find a solution to the traditional To-Do List (TDL).
Basically, a traditional TDL has three problems:
- It prevents you from seeing things in context, thereby creating a false sense of urgency for each item on the list (I’ve got to get all this done now!)
- It can sap your motivation as you realize you put too many things on the list, and (yet again) you didn’t get all of it done.
- It’s too hard to manage - having multiple lists means that there’s always “so much left undone” that swirls around your head, creating tension and distraction.
Now you do need a list of sorts to work from to get things done, but it’s not the “traditional” TDL that most people are used to. You need a list that more accurately reflects the truly important things that you need to do next, before anything else. But that’s a topic for another entry - right now we’re going to focus on the first step - cleaning up the way you handle your current TDL.
Now, let’s look at a TDL. Generally, it’s just a list of things you need to do, that’s maybe not organized but represents what seems really urgent in your head at the moment. You make these lists all the time, and you store them in different places, so these lists compete with one another. The list you made in a meeting - all that needs to get done. The list you made on the way to work - that needs to be done, too. That other list you made at home, at lunch, etc. … they all need to get done … and they all fight for your attention … and the seeds of overwhelm and procrastination are planted.
The way to avoid all of this, though, is simple. You need to commit to keeping one - and only one - “non-traditional” TDL. In otherwords, you need to merge all of your TDLs into one list, and do it constantly. Whenever you take notes anywhere that have to be acted upon, you must transfer them to your master TDL, and toss the ‘temporary’ list as soon as you do it.
This will give you these powerful advantages:
- Peace of mind - Since you’re not juggling so many lists anymore, you can breathe easy knowing that everything you need to do is ‘captured’ in one place. You won’t be scrambling to figure out where all your to-dos are anymore.
- Better project management - As you put all these items into your list, you’re likely to think of a bunch of related (or unrelated) items that you also have to do. You can capture them all in the same place and get them out of your head.
- Context - Since you can look at all your tasks at once, you can decide what’s truly your top priority - and make an action list that you can start working on, knowing that each of those actions truly matters in the grand scope of things and are the right ones for this moment in time.
Now, this isn’t rocket science - but it still has to be done right. You have to commit some time - regular, repeatable appointments with yourself - where you’ll take all the to-dos you’ve jotted down everywhere and consolidate them.
Personally, I keep a moleskine notebook (that you can pick up in any Barnes & Noble) to scribble all my to-dos down, and I schedule a regular time every day or two to pull them into my master list to manage later. I’m not a big fan of the PDA, since I like to scribble in ink, but to each his own, right?
So that’s the deal - if you want to reduce stress, make it easier to focus and ensure you’re getting more high-value activities done, make sure to dig yourself out of to-do hell as quickly as possible. You’ll thank yourself for it.
All the best -
Dave Navarro






